Morris Michtom Clifford Berryman's cartoon of Roosevelt

In November of 1902, President Theodore Roosevelt was on a hunting trip in Mississippi.However, his hunt was going poorly that day, and he couldn't seem to find anything worthy of discharging his rifle. His staff captured a Louisiana black bear cub for the President to shoot, but he could not. The thought of shooting a bear that was tied to a tree did not seem sporting, so he spared the life of the black bear cub and set it free.The cartoon in the Washington Star showed Teddy Roosevelt, rifle in hand, with his back turned on a cute, cowering baby bear.
Morris Michtom, owner of a Brooklyn toy store, was inspired by the cartoon to make a stuffed bear cub. Intending it only as a display, he placed the stuffed bear in his toy store window, and next to it placed a copy of the cartoon from the newspaper. To Michtom's surprise, he was besieged by customers eager to buy. He asked for and received President Roosevelt's permission to use his name for the hand-sewn bears that he and his wife made, and the "Teddy Bear" was born! Michtom was soon manufacturing Teddy bears by the thousands. The proceeds enabled him, in 1903, to form the Ideal Toy Company.